Test with real learners, then launch
Opening a course without testing it means letting your first customers find its flaws. This lesson helps you run a pilot with learners from your target audience, check the essentials before opening and choose a few promotion channels suited to your audience.
Lesson objective
By the end of this lesson, you will be able to run a pilot test with learners from your target audience, work through a launch checklist and choose two or three suitable promotion channels.
Topics covered
- pilot test
- course launch
- launch checklist
- promotion
Where it fits
Choose a platform and publish by the rules
Which platform should you publish on, with which obligations, and how do you launch without mistakes?
Lessons in this module
- Choose a platform against explicit criteria
- Configure the platform and respect the legal framework
- Test with real learners, then launch (this lesson)
What you will learn in the course
This lesson is part of the course Design and launch an effective online course
- Write the promise of a course (precise audience, problem, observable transformation, format) and decide whether an online format suits the subject.
- Write 3 to 5 observable objectives, place them in the revised Bloom's taxonomy and align each one with an assessment and an activity (constructive alignment).
- Design the plan of a module that applies research-backed principles (retrieval practice, spacing, worked examples, feedback), with justified formats, durations and checkpoints.
- Write formative assessment questions at the apply, analyze or evaluate level, with distractors drawn from real mistakes and explanatory feedback.
- Produce course content with an AI assistant using the 4Ds (delegation, description, discernment, diligence), with fact-checking and transparency towards learners.
- Choose a platform against explicit criteria and identify the legal obligations and funding conditions (Qualiopi, CPF, withdrawal right, cookies) that apply to your project, then run a pilot test and the launch.
- Diagnose, from learning data and feedback, which part of the course to improve first and choose a fix.
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