Module
Module 6 of 6Lesson 3 of 3~17 min

Final workshop: tracking plan, dashboard and memo for your product

This final workshop has you apply the course to your own product, so you leave with deliverables you can use the following week. You assemble your tracking plan, dashboard and memo, then assess them against a grid. You can then bring your team a first decision backed by reliable data.

Take this lesson: your first course is freeSee the full syllabus

Lesson objective

By the end of this lesson, you will have assembled, on your own product, a tracking plan, a dashboard and a decision memo, self-assessed them with a rubric, and you will leave with an exit kit and a 7-day and 30-day application plan.

Topics covered

  • tracking plan
  • dashboard
  • decision memo
  • product analytics
  • PM workshop

Where it fits

Decide with data

How do I go from a chart to a decision the team can follow, without drawing the wrong conclusion?

Lessons in this module

  1. Interpretation traps, from Simpson to causation
  2. A dashboard that serves, a memo that decides
  3. Final workshop: tracking plan, dashboard and memo for your product (this lesson)

What you will learn in the course

This lesson is part of the course Instrument a product and use data to make decisions

  • Build a product's metrics tree (North Star, input metrics, guardrails) from the decisions to be made, and rule out vanity metrics.
  • Design an implementable tracking plan (events, properties, naming convention, identity and accounts, emitting source, owners).
  • QA and monitor event collection to get reliable data, and know what to do when it is not.
  • Collect usage data in line with the GDPR and the CNIL rules (consent, audience measurement exemption, minimisation, retention period).
  • Analyse a conversion funnel, activation and cohort retention, and interpret the resulting curves correctly.
  • Choose a product analytics tool (PostHog, Amplitude, Mixpanel, GA4, data warehouse) based on needs, constraints and cost.
  • Turn an analysis into a reasoned decision (dashboard, decision memo) while avoiding interpretation traps (vanity, Simpson, correlation, small counts).

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