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Module
Module 2 of 7Lesson 1 of 3~15 min

Write the promise of your course

A course aimed at everyone convinces no one. This lesson helps you write a precise promise, centered on one specific audience, the problem they face and the concrete change they will get, then check honestly whether an online format really suits your topic.

Take this lesson: your first course is freeSee the full syllabus

Lesson objective

By the end of this lesson, you will be able to write the promise of your course (precise audience, problem, observable transformation, format) and decide whether an online format suits your subject.

Topics covered

  • course promise
  • target audience
  • positioning
  • online format

Where it fits

Frame the course

Who is it for, what problem does it solve, and what will learners be able to do at the end?

Lessons in this module

  1. Write the promise of your course (this lesson)
  2. Write observable objectives
  3. Align objectives, assessments and activities

What you will learn in this module

This lesson is part of the course Design and launch an effective online course

  • Write the promise of a course (precise audience, problem, observable transformation, format) and decide whether an online format suits the subject.
  • Write 3 to 5 observable objectives, place them in the revised Bloom's taxonomy and align each one with an assessment and an activity (constructive alignment).

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