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Module
Module 3 of 6Lesson 1 of 2~18 min

One method per question: RICE, ICE, Kano, opportunity score

How to choose the prioritization method that fits the question you are asking, and know what each score leaves in the dark. You walk into the planning meeting with a reasoned ranking rather than a bare table of scores, and you can respond when someone challenges the method you used.

Lesson objective

By the end of this lesson, you will be able to choose the prioritization method that answers the question at hand (compare ideas, quickly sort experiments, compose an offering, find underserved needs), apply it to real data and say what it does not see.

Questions this lesson answers

  • Which prioritization method should you choose between RICE, ICE, Kano and opportunity scoring?
  • How do you adapt the RICE score to prioritize B2B accounts?
  • What is the Kano model used for when shaping a product offer?

Topics covered

  • RICE
  • ICE score
  • Kano model
  • opportunity score
  • product prioritization

Where it fits

Prioritize with method

Out of all the possible bets, which ones come first, and with which method?

Lessons in this module

  1. One method per question: RICE, ICE, Kano, opportunity score (this lesson)
  2. When time costs money: cost of delay, CD3 and WSJF

What you will learn in this module

This lesson is part of the course Prioritize and build an outcome-based roadmap

  • Choose and apply a prioritization method suited to the question at hand (RICE, ICE, Kano, opportunity scoring, cost of delay, WSJF), taking its limits into account.