Module 2 of 5Lesson 3 of 4~12 min
Evidence-based personas and job stories
A persona invented in a meeting feels reassuring but helps settle no decision. This lesson teaches you to build personas grounded in what your interviews actually revealed, then turn them into job stories that guide design work and trade-offs for the whole product team.
Lesson objective
By the end of this lesson, you will be able to build a persona from your interview synthesis and write job stories that describe the situation, the motivation and the expected outcome.
Topics covered
- personas
- job stories
- jobs to be done
- user research
- product design
Where it fits
Understand the problem
Which problem, for whom, and what evidence do we have?
Lessons in this module
- Write a testable problem statement
- Run and synthesize discovery interviews, with AI
- Evidence-based personas and job stories (this lesson)
- Choose an opportunity and its riskiest assumptions
What you will learn in this module
This lesson is part of the course Design and validate a product experience with AI
- Write a user-centered, testable problem statement backed by discovery evidence.
- Prepare, run and synthesize unbiased discovery interviews, using AI for preparation and synthesis without delegating judgment to it.
- Build a persona and job stories grounded in real quotes, then choose a target opportunity in an opportunity solution tree.
Related courses
- Product ManagementAdvancedRegular practice: you already use the tools or work on this topic.
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- Product ManagementAdvancedRegular practice: you already use the tools or work on this topic.
Instrument a product and use data to make decisions
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- Product ManagementAdvancedRegular practice: you already use the tools or work on this topic.
Prioritize and build an outcome-based roadmap
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