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Module
Module 2 of 5Lesson 4 of 4~14 min

Choose an opportunity and its riskiest assumptions

After research, ideas pile up and it gets hard to know which one deserves the effort. This lesson helps you connect a measurable product outcome to opportunities and possible solutions, choose where to focus the team, and identify the assumption you need to test before building anything.

Lesson objective

By the end of this lesson, you will be able to link a measurable product outcome to opportunities and several solutions in an opportunity solution tree, choose a target opportunity and identify the riskiest assumption to test.

Topics covered

  • opportunity solution tree
  • riskiest assumptions
  • product discovery
  • product outcomes
  • assumption testing

Where it fits

Understand the problem

Which problem, for whom, and what evidence do we have?

Lessons in this module

  1. Write a testable problem statement
  2. Run and synthesize discovery interviews, with AI
  3. Evidence-based personas and job stories
  4. Choose an opportunity and its riskiest assumptions (this lesson)

What you will learn in this module

This lesson is part of the course Design and validate a product experience with AI

  • Write a user-centered, testable problem statement backed by discovery evidence.
  • Prepare, run and synthesize unbiased discovery interviews, using AI for preparation and synthesis without delegating judgment to it.
  • Build a persona and job stories grounded in real quotes, then choose a target opportunity in an opportunity solution tree.